Inventing a Brand: The Power of Pronounceable Non-Words
What do brands like "Kodak," "Xerox," and "Zillow" have in common? They are all invented words. When all the dictionary words are taken, the next frontier is creating new words that are short, unique, and easy to say. These are often the strongest brands of all.
The CVCV Principle
Our generator uses a simple but effective linguistic rule: alternating Consonants (C) and Vowels (V). A four-letter name might follow a CVCV pattern (like `Zota` or `Fexi`), while a five-letter name might be CVCVC (`Vorin`). This structure is the foundation of many human languages and ensures the generated names are easy to pronounce, unlike random strings of letters like `gxyp`.
Benefits of an Invented Brand Name
- Availability: These names are almost always available to register as a .com domain.
- Trademark-Friendly: An invented word is less likely to infringe on an existing trademark.
- Blank Slate: The name has no prior meaning, allowing you to build your brand identity from the ground up.
Use this tool to brainstorm unique, empty-vessel names that can become the foundation of a powerful and memorable brand.