Why Domain Length Matters: The Quest for Short Names
In domain investing, there is a simple, universal truth: shorter is better. The length of a domain name (specifically the part before the .com) is one of the most critical factors in determining its value, memorability, and brand potential.
The Value Hierarchy of Domain Length
- 1-4 Letters: The pinnacle of value. These are considered premium, blue-chip assets, often valued in the tens of thousands to millions of dollars.
- 5-6 Letters: Highly valuable and desirable for startups and established brands. They are short, punchy, and easy to remember.
- 7-10 Letters: Still considered good, quality domains, especially if they are a real dictionary word or a strong brandable name.
- 11+ Letters: The value typically drops off significantly as length increases, unless it's a highly specific multi-word phrase with strong commercial intent.
When you're sifting through lists of thousands of expired or available domains, it's impossible to evaluate them all manually. Our Character Counter & Filter tool is designed for this exact purpose. It allows you to instantly analyze an entire list and filter it down to only the names that meet your length criteria. This lets you focus your attention on the most valuable and promising domains in any list, dramatically speeding up your research process.